Andy Longhurst
MCIM | MBCS | Experienced Website Designer | Professional Digital Marketer | Digital Skills Tutor
Introduction
As an accomplished website designer, I possess a natural aptitude for technical applications. My expertise extends to assisting businesses in establishing and promoting their brand identities both online and offline. Additionally, I have garnered valuable experience as a digital skills tutor, imparting knowledge on digital marketing, cybersecurity, and IT-related subjects to a diverse range of individuals and businesses.
In my tutoring role, I leverage my extensive practical experience in the IT industry to effectively bridge the digital skills gap in the UK. I help students improve their knowledge and skills, and I provide personalized guidance and mentorship to help them achieve their academic and career goals. I am dedicated to staying up-to-date with the latest digital marketing trends and technologies, as well as the latest developments in cybersecurity and IT, to ensure that I can provide valuable insights and advice to my clients and students.
My credentials demonstrate my capabilities, but my success is further attributed to my strong interpersonal skills. I am committed to delivering exceptional customer service, and throughout my career, I have cultivated productive relationships with individuals from all walks of life. I take pride in my work and am always willing to go the extra mile to ensure my clients and students receive the best possible service.
I am a dependable, trustworthy, and loyal employee with a strong work ethic. My ability to work both independently and as part of a team allows me to excel under pressure while adhering to strict deadlines. I am committed to delivering exceptional results for my clients and students, and I am always seeking new challenges and opportunities to expand my knowledge and skills in the field.
Key Skills
Technical Skills
- Proficient in Website Design: Exceptional skills in WordPress, HTML, CSS, and the creation, updating, and maintenance of websites.
- Digital Marketing Expertise: In-depth knowledge of digital marketing strategies, including social media platforms, paid advertising, and Google Adwords. Google Digital Marketing and E-commerce Certificate holder.
- Cybersecurity: Comprehensive understanding of cybersecurity principles and practices, backed by Level 3 Cyber Security Courses teaching experience and Cisco Cybersecurity Pathway completion. Proficient in network vulnerability assessment and risk management planning.
- Digital Literacy: Proficient in IT operations, Learning Management Systems, and digital skills tutoring.
- SEO and Email Marketing: Proficient in search engine optimization, link building, keyword research, and email marketing strategy development. HubSpot SEO and Email Marketing Certified.
Personal Skills
- Exceptional Organizational Abilities: Excellent problem-solving and troubleshooting skills, with a proven ability to meet strict deadlines and work under pressure.
- Strong Communication Skills: Confident public speaker with the ability to present to large groups and effectively communicate complex technical concepts.
- Leadership and Mentorship: Demonstrated ability to teach, mentor, and motivate others. Experienced in creating personalized coaching plans and conducting progress reviews.
- Work Ethic: Strong dedication to delivering exceptional results, with a demonstrated ability to work both independently and as part of a team.
- Critical Thinking: This is a key skill in cybersecurity and IT in general. It involves being able to analyze situations or problems, consider various solutions, and make sound decisions.
- Growth Mindset: This involves viewing challenges as opportunities to learn and grow, rather than obstacles. It can help you continuously improve and achieve your career goals.
- Conflict Resolution: This is useful in any role that involves working as part of a team. Being able to navigate disagreements and find mutually beneficial solutions can help maintain a positive working environment.
Recent Jobs
March 2024 – Now
Pathway Group
Digital Skills Tutor
In this role, I focus on elevating Level 3 Cybersecurity and Digital Marketing education across the nation through cutting-edge content. I engage with diverse student groups, providing tailored support to help them meet their goals. By developing and applying innovative teaching methods, I enhance their understanding of key digital fields. I also regularly assess student progress, offer feedback, and improve educational materials to ensure they’re both engaging and effective.
August 2023 – February 2024
Whitehead-Ross Education and Consulting
Digital Skills Tutor
In my role as a digital skills tutor, I excel in designing and delivering high-calibre Level 3 Cybersecurity courses, expertly tailoring content to cater to learners throughout the UK. I am adept at facilitating interactive learning experiences and rigorously assessing student progress to ensure the highest standards of education in the cybersecurity sector.
May 2023 – July 2023
GBS Apprenticeships
Skills Tutor
As a skills tutor, I deliver high-quality teaching, learning, and assessment of various digital apprenticeship standards, upskilling employees in digital marketing and cybersecurity skills throughout the UK. I provide tailored support to learners, helping them develop their digital skills and achieve their professional goals. This involves developing and implementing personalized coaching plans to enhance learners’ skills and knowledge. I conduct regular progress reviews, provide constructive feedback, and identify areas for improvement. Additionally, I liaise with employers to ensure alignment with organizational goals and promote a supportive learning environment.
November 2022 – May 2023
Twin Employment and Training
Cyber Security Tutor
As a digital Cyber Security tutor I am responsible for the delivery of high-quality teaching, learning, and assessment of Level 3 Cyber Security Couses to learners throughout the UK.
April 2022 – December 2022
The Training Initiative
Digital Skills Tutor
As a digital skills tutor I am responsible for the delivery of high quality teaching, learning and assessment of various digital apprenticeship standards to upskill employees in digital and cyber skills throughout the UK.
May 2021 – Nov 2021
UK Skills Academy
Digital Skills Tutor
My role as a digital skills tutor is to plan, organise, and deliver training to groups of learners working towards an accredited qualification. I must also ensure all evidence of learning and delivery is recorded accurately and to a high standard using the required systems.
2017 – now
Expand Digital Media
Digital Marketing Specialist
My role as a web designer involves creating new websites as well as updating and maintaining existing ones. It involves working closely with clients to understand their technical and design requirements.
I also work with clients to advertise their business online using various social media platforms and paid advertising. I have achieved the Google Analytics Individual Qualification and I am a Google Adwords Certified Professional.
2015 – 2017
Expand Digital Ltd
Digital Marketing Specialist
My role as a web designer involves creating new websites as well as updating and maintaining existing ones. It involves working closely with clients to understand their technical and design requirements.
I also work with clients to advertise their business online using various social media platforms and paid advertising.
2013 – 2022
Gold Standard Security
IT Consultant
Working in partnership with the management team, advising them how to use information technology in order to meet their business objectives or overcome problems. Experience with cloud computing and training members of staff.
Voluntary Roles
2019 – now
Rotary International
Past President
As a member of Rotary International, one of the world’s foremost service organizations, I actively uphold the motto of ‘Service Above Self’. I participate in various service initiatives, actively contributing to community betterment and demonstrating commitment to service.
2019 – now
Girl Guiding Tamworth
Adviser
In my role as a specialist adviser to Girl Guiding Tamworth, I utilize my IT expertise to provide valuable information and guidance to other guiding members. I facilitate learning and ensure that members are well-versed in the latest IT trends and best practices.
2003 – 2021
The Scout Association
Assistant Leader
As an Assistant Leader, I collaborated with a team to organize and run weekly activities for a group of 20+ children, aged 6-8. I designed and executed a wide variety of activities, from simple craft exercises to basic first aid training, fostering a dynamic and educational environment for the children.
2015 – 2021
The Buddy Bag Foundation
Information Technology Consultant
As an Information Technology Consultant for The Buddy Bag Foundation, I harness my technical knowledge to optimize the organization’s IT infrastructure. I advise on and implement strategies for system improvements, leveraging my expertise to ensure seamless operations. I actively collaborate with the team, providing training and support to enhance their digital literacy and efficiency in utilizing the organization’s technology resources.
Education
2024
Artificial Intelligence (AI) Education for Teachers
This course offers a comprehensive overview of AI, comparing it with human intelligence and exploring its evolution since the 1950s. Participants gain skills in creative and critical thinking, design thinking, data fluency, and computational thinking, all in the context of AI applications. The course emphasizes ethical considerations in AI development and use, focusing on fairness, transparency, privacy protection, and compliance. It also describes how thinking skills embedded in the curriculum can be utilized to address problems where AI can be a solution.
2024
Google AI Essentials
This qualification equips learners with skills to use generative AI tools for idea development and content creation, make informed decisions, and speed up daily tasks. It includes training on writing clear prompts, summarizing, and using AI responsibly by identifying potential biases and avoiding harm. Additionally, it covers strategies to stay up-to-date in the evolving AI landscape.
2024
Google Introduction to Generative AI Learning Path Specialisation
This qualification in Generative AI provides an introduction to the foundations of large language models (LLMs), their diverse applications, and the ethical considerations crucial for responsible AI development and deployment.
2024
Infosec Cybersecurity Leadership and Management Specialization
This qualification in cybersecurity leadership and management provides an introduction to the foundational aspects of leading cybersecurity initiatives within an organization. It focuses on applying industry standards, frameworks, and models to develop a practical understanding of the key objective elements essential for effective cybersecurity leadership. Participants of this specialization emerge with the knowledge and skills necessary to manage and direct cybersecurity strategies effectively.
2024
Cisco Cybersecurity Operations Fundamentals Specialization
The Cybersecurity Operations Fundamentals Specialization gives you the basic skills you need to begin a career as an entry-level cybersecurity analyst. As you progress through this Specialization, you’ll gain the foundational knowledge that organizations require to protect their network.
2024
Cisco Network Technician Career Path
Those who earn the Cisco Network Technician Career Path has knowledge of networking fundamentals, how devices communicate, cabling, network addressing and services, basics of configuring Cisco devices, troubleshooting and support of endpoints, networks, and users including diagnostics and documentation as a member of a help desk team, and basic wireless.
2024
Cisco Network Support and Security
Those who earn the Cisco Network Support and Security has knowledge to support endpoints, networks, and users including diagnostics and documentation as a member of a help desk team as well as an in-depth view of troubleshooting of networks and endpoints and knowledge and skills regarding supporting users and networks remotely.
2024
Cisco Network Addressing and Basic Troubleshooting
Those who earn the Cisco Network Addressing and Basic Troubleshooting has demonstrated knowledge of physical, data link and network layers, how they work together to provide end-to-end connectivity, and also understands IPv6 addressing functions and how to obtain one and the neighbour discovery process.
2023
Cisco Cyber Threat Management
Those who earn the Cisco Cyber Threat Management badge are familiar with cybersecurity policies and governance to ensure an organization complies with ethics standards and legal and regulatory frameworks. They understand how to do a network vulnerability assessment and create a risk management plan, as well as post-incident response.
2023
Google Cybersecurity Professional Certificate
Those who earn the Google Cybersecurity Certificate have completed eight courses, developed by Google, that include hands-on, practice based assessments and are designed to prepare them for entry-level roles in cybersecurity. They are competent in beginner-level Python, Linux, SQL, Security Information and Event Management (SIEM) tools, and Intrusion Detection Systems (IDS). They know how to identify common cybersecurity risks, threats, and vulnerabilities, as well as the techniques to mitigate.
2023
Cisco Introduction to IoT
By achieving this certificate the learner has introductory knowledge of IoT and has an understanding how it enables the Digital Transformation along with emerging technologies such as data analytics, AI/ML and the increased attention on cybersecurity. They understand the importance of Intent Based Networking to be able to connect and secure tens of billions of new devices with ease.
2023
Cisco Networking Devices and Initial Configuration
With a solid understanding of Cisco Networking Devices and their Initial Configuration, I have honed my skills in setting up and managing network infrastructure. This knowledge extends from configuring routers and switches to setting up firewalls and wireless access points.
2023
Cisco Networking Basics
By achieving this certificate the learner has knowledge of the types of networks, how they work, how devices send and receive data, the types of network cabling, how IP addresses find information on the Internet, how transport and applications operate, and has practiced building a home wireless network.
2023
Cisco Junior Cybersecurity Analyst Career Path
Those who earn the Cisco Junior Cybersecurity Analyst Career Path have demonstrated that they understand techniques to monitor and protect the network, including firewalls, cloud security, and cryptography, they are familiar with security alerts and governance, and they have skills to perform network vulnerability assessment and create a risk management plan, including forensic investigations and incident response planning.
2023
Professional Member of the British Computer Society (MBCS)
Members of The Chartered Institute for IT understand the importance of continuing their professional development throughout their whole careers. Being a BCS member means upholding the BCS Code of Conduct to demonstrate your professional integrity and commitment to ethical practice.
2023
Member Of The Charted Institute Of Marketing (MCIM)
Equivalent to a CIM Postgraduate Diploma in Professional Marketing the MCIM status is awarded to candidates who satisfy a set of criteria that includes qualifications, proven management experience, and a commitment to Continuing Professional Development in the marketing sector.
2022
Google Analytics Individual Qualification
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
2022
Google Digital Marketing And E-commerce Certificate
Those who earn the Google Digital Marketing & E-commerce Certificate have completed seven-courses that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in Digital Marketing and E-commerce. They are competent in foundational skills, including launching and running digital marketing campaigns across search, display, content, and email marketing. They are also competent in marketing analytics and setting up and managing an online e-commerce store.
2022
Google Ads Certified Professional
The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognises them as an expert in online advertising.
2022
Cisco Network Defense
Successfully achieving the Cisco Network Defense course proves the learner has a broad understanding of techniques to monitor and protect the network, including access control, firewalls, cloud security, and cryptography. They are also familiar with how to evaluate and respond to security alerts.
2022
HubSpot Digital Advertising Certification
The bearer of this certificate is hereby deemed to be knowledgeable and skilled in digital advertising. They have been tested on the content and best practices and have an understanding of digital advertising.
2022
HubSpot SEO Certification
Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. By achieving this certificate the learner is deemed knowledgeable and skilled in all things SEO, including website optimization, link building, keyword research, and much more.
2022
HubSpot Email Marketing Certification
By achieving this certificate the learner is deemed knowledgeable of building an email marketing strategy to build trust. They have been tested on best practices that focus on segmentation, high-performing email sends, outlining email design, and email deliverability, and can establish metrics to test, optimize, and improving their email marketing strategy.
2022
HubSpot Digital Marketing Certification
By achieving this certificate the learner is deemed knowledgeable and skilled in applying digital marketing practices with an inbound mindset. They have been tested on the content and best practices and have an understanding of creating search engine-friendly content, optimizing a website, creating a social media strategy, using video to engage their audience, amplifying their messaging with advertising, and measuring the results of their efforts.
2022
SE Ranking SEO Basics
By achieving this certificate the learner has learnt the fundamentals of search engine optimisation and found out how to leverage SEO techniques to promote businesses online.
2022
HubSpot Inbound Marketing Certification
By achieving this certificate the learner has been deemed fully capable and skilled in applying inbound marketing techniques. They have been tested on best practices and are ready to take an inbound approach to creating content, using social promotion, converting and nurturing leads, and marketing to customers.
2022
HubSpot Content Marketing Certification
By achieving this certificate the learner is deemed fully capable and skilled in content marketing. They have been tested on best practices and are capable of applying them to long-term content planning, content creation, promotion, and analysis, and increasing results through growth marketing.
2022
Fundamentals Of Digital Marketing
Google Digital Marketing Certification is a certificate awarded by Google after successfully completing the requirements of the Fundaments of Digital Marketing Course. With 26 modules of 40 hours of time investment, this is the only digital marketing course provided by Google Digital Garage that offers a certification.
The certificate is accredited by Interactive Advertising Bureau Europe and The Open University.
2022
Cisco Endpoint Security
Successfully achieving the Cisco Endpoint Security course proves the learner has a broad understanding of basic concepts of network security, as well as operating system and endpoint security.
2022
Cisco Networking Essentials
Successfully achieving this qualification proves the learner has knowledge of fundamentals of networking, how devices communicate, network addressing and services, how to build a home or small office network and configure basic security, basics of configuring Cisco devices, and the basics of testing and troubleshooting network problems.
2021
Associate of Chartered Institute of Marketing
Equivalent to a level 6 or 7 CIM Qualification the ACIM status is awarded to candidates who satisfy a set of criteria that includes qualifications, proven experience, and a commitment to Continuing Professional Development.
2021
Level 2 Certificate in Digital Marketing
The purpose of this qualification is to help learners develop their knowledge of digital marketing. Successfully completing it will allow learners to understand what digital marketing is, why it is important and how it can impact upon business growth.
2021
Cisco Cybersecurity Essentials
The Cybersecurity Essentials course develops a foundational understanding of cybersecurity and how it relates to information and network security. The course introduces students to characteristics of cybercrime, security principles, technologies, and procedures to defend networks.
2021
Level 2 Diploma in Business Beginners in Cyber Security
The qualification has been created to develop those learners who are looking to choose, or already have chosen, a career in a business-related sector but require basic knowledge and competences in the field of Cyber Security (which includes sub-disciplines of compliance, digital media risk management, security risk management, to name a few) without undertaking any technical level of proficiency.
2021
Google IT Support Professional Certificate
Those who earn the Google IT Support Professional Certificate have completed five-courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in IT support. They are competent in foundational skills, including troubleshooting and customer service, networking, operating systems, system administration, and security.
2020
Level 2 Certificate in Understanding Data Protection and Data Security
The purpose of the Level 2 Certificate in Understanding Data Protection and Data Security is to allow learners to demonstrate an understanding of data protection and data security. It will help learners progress to a work role where data protection and data security knowledge is required.
2020
Level 3 Award in Education And Training
The Level 3 Award in Education and Training is an introduction to teaching that will give an insight into the roles, responsibilities and relationships in education and training, how to plan and deliver inclusive teaching sessions and how to assess and give constructive feedback.
2020
Level 3 Award In Assessing Competence In The Work Environment
The qualification has been developed using the National Occupational Standards (NOS) for Learning and Development, and is designed to meet the assessor requirements of sector skills councils as defined in their assessment strategies.
2019
Level 3 NVQ Certificate in Spectator Safety
This qualification is designed for those learners working or wishing to work in the match day and events stewarding industry at a supervisory level.
2018
Level 2 Diploma in Customer Service
The objective of this qualification is to prepare learners for employment and support learners who deal, or intend to deal with customers on a daily basis as part of their job role. It is applicable to a variety of work environments and covers topics such as communicating effectively with customers, making customer service personal and dealing with customers face to face.